Specialty Coffee Association

The Specialty Coffee Association tapped me in 2023 for a content strategy for their trade show handbook.

My work with them went on to encompass copywriting and social media content to launch the Coffee Value Assessment, and most recently, an overhaul of the Coffee Science Foundation’s fundraising messaging to address a change in the target donor profile.

The work required deep research in coffee science and terminology and cross-collaboration with stakeholders across operations, marketing, and scientific research departments.