Post-NAR Settlement, a real estate professional’s core value proposition was challenged. Supportive, high-touch boutique brokerage Village Properties sought out our services to help provide their agents with tactical support to validate their value and articulate their services to their clients.

In collaboration with Tuo Studios, we interviewed leaders and agents and developed messaging that tells the story of a Village agent.

In the next phase, I audited Village’s social media channels and provided a comprehensive content strategy to put that messaging into meaningful action.

My work requires thorough research and understanding of the real estate industry, alongside a nuanced delivery of tactics for brokerages on behalf of their agents.

Copywriting, messaging and social strategy by Jessica Abughattas

Design and strategy by Tuo Studios